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HOW IT BEGAN
In December of 2020, the founder of the The Third Conceived, Clyde Bennett III, reached out to me with nothing more than a loose concept. He grew up as a black man in a predominantly white community and aimed to create a tangible representation of his experience-- through fashion. His degree in finance offered minimal knowledge of the clothing manufacturing process, but he had the vision and drive to bring a collection to life in under six months. Clyde handled the business & bigger-picture tasks, while I guided him through every detail required to produce a legitimate line of clothing. I also contributed to brand storytelling and visual design.
MY TIMELINE & TASKS
DEC '20
acquired initial sketchs from clyde for 4 cut-and-sew items
JAN '21
sourced materials & hired a local manufacturer
FEB '21
created tech packs & pattern pieces with size grading
MAR '21
made prototypes of each garment
MAY '21
for sale on ecommerce site
VISUAL BRANDING & STORY-TELLING
In addition to studio photos, we planned an editorial shoot to better convey the brand's story. The black and white filter hints at a timelessness or long-standing history. Clyde is the third in his family and is rooted in his family's legacy. The bold stances reminiscent of strength and embracing individuality. The nature was a welcomed juxtaposition to the urban aesthetic of the clothing.
|editorial photoshoot|
VISUAL BRANDING & STORY-TELLING
|community events|
With the intent of introducing the creative, black and inspired communities to TTC, we created a 2-day popup event in downtown Columbus. The sole purpose of the popup was to talk with artistic and adverse individuals about their stories and ours.
VISUAL BRANDING & STORY-TELLING
|marketing video|
SOLD OUT IN TWO WEEKS.
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