HOW IT BEGAN

In December of 2020, the founder of the The Third Conceived, Clyde Bennett III, reached out to me with nothing more than a loose concept. He grew up as a black man in a predominantly white community and aimed to create a tangible representation of his experience-- through fashion. His degree in finance offered minimal knowledge of the clothing manufacturing process, but he had the vision and drive to bring a collection to life in under six months. Clyde handled the business & bigger-picture tasks, while I guided him through every detail required to produce a legitimate line of clothing. I also contributed to brand storytelling and visual design.

MY TIMELINE & TASKS

DEC '20

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acquired initial sketchs from clyde for 4 cut-and-sew items

JAN '21

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sourced materials & hired a local manufacturer

FEB '21

created tech packs & pattern pieces with size grading

MAR '21

made prototypes of each garment

MAY '21

for sale on ecommerce site

VISUAL BRANDING & STORY-TELLING

No.1

|editorial photoshoot|

In addition to studio photos, we planned an editorial shoot to better convey the brand's story. The black and white filter hints at a timelessness or long-standing history. Clyde is the third in his family and is rooted in his family's legacy. The bold stances reminiscent of strength and embracing individuality. The nature was a welcomed juxtaposition to the urban aesthetic of the clothing.

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VISUAL BRANDING & STORY-TELLING

No.2

|community events|

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With the intent of introducing the creative, black and inspired communities to TTC, we created a 2-day popup event in downtown Columbus. The sole purpose of the popup was to talk with artistic and adverse individuals about their stories and ours. 

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VISUAL BRANDING & STORY-TELLING

No.3

|marketing video|

While I had little to do with the actual production of this video, I articulated the importance of sensory cues like colors, music, speed & editing-- all while remaining visually cohesive with the TTC branding.

|CLOTHING BRAND|

the third conceived